Washable flatweave rug handwoven of recycled denim
- 100% recycled cotton
- Flatweave (about 8mm thick)
- 3” hand-knotted fringe
- Machine washable, hang dry. Slight shrinkage to be expected.
- See rug care below for more details.
- Color palette: navy, cadet blue, periwinkle blue, powder blue, inky black
- Slight variations in size due to handmade nature
The CollectionHandwoven flatweaves of recycled denim, the Denim Collection drapes beautifully—like your best-fitting pair of jeans. And just like your favorite jeans, they’re washable. Woven in a melange of blues, their simple geometric shapes have a faint 1920s influence; a little bit of art deco meets Georgia O’Keefe’s Abiquiu casita. There’s a reason denim is a wardrobe staple: it’s affordable, durable, good-looking, and versatile, and these rugs are no exception. Plus, textile remnants which would have ordinarily languished in a landfill are given a new life.
The DesignThis collection was constructed with a rag rug technique, which is an age-old method of transforming textiles into something new. Strauss has a blocky, alternating stripe design which feels both classic and dynamic, as well as a hand-knotted fringe.
The MaterialDenim is a sturdy cotton fabric whose twill weave creates a subtle diagonal ribbing, which sets it apart from other strong woven cotton textiles. In this piece, the weft is made of upcycled denim remnants left over from fashion industry production houses, and it’s handwoven onto a cotton warp. Cotton is a vegetable fiber widely used across rug traditions because of its strength and longevity—it gets softer and more lovely with every wash.
The MakerOur partner in Bhadohi began as a small weaver 40 years ago, and today they focus on sustainable, durable products, as well as creating and maintaining a healthy working environment for their artisans. Many of their processes involve handiwork: hand-picked fleece, handspun wool, hand-knotting, hand-carving and embroidery.
The DesignerOur in-house, all-star design team works across Los Angeles, Istanbul, and Mumbai. Starting with the weave itself, they determine the collection material, technique, and mood. When designs are finalized, they collaborate with the supplier on an extensive sampling process, perfecting each style and hue before it goes to production.
Care- When it's time for a deeper clean, machine wash your rug with like colors on delicate with 1 TBSP of gentle detergent. Line dry afterwards, and iron if you wish.
- For sizes 6x9 and above, we recommend using a 60-lb washing machine—the large kind you find at a laundromat—rather than a home washing machine, which is usually 20-25 lbs. Line dry afterwards.
- If your rug is heavily soiled, we suggest you dry clean it instead of washing.
- As with most non-synthetic textiles, natural fiber and color softening will occur after washing, as well as slight shrinkage. We prefer this lived-in look, but if it's not your thing, we recommend dry cleaning.
